Keyword Research: Identifying relevant keywords that potential customers use when searching for products or services related to your business.

Ad Campaign Setup: Setting up ad campaigns in platforms like Google Ads, including selecting targeting options, setting bid amounts, and defining budgets.

Bid Management: Monitoring and adjusting bid amounts to ensure your ads are competitive and appear in the desired positions on search engine results pages (SERPs).

Performance Monitoring: Tracking key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to measure the effectiveness of your campaigns.

Competitor Analysis: Monitoring the SEM strategies of your competitors to identify opportunities and threats in the market.